D’Alessandro May 1954 Advertisement — D’Alessandro French-made tubulars for training and racing: Vulcan, Côte d’Azur, Imperforabile, Giro d’Italia and Criterium

— Page 1 —
FABRICATION FRANCAISE

BOYAUX
D’Alessandro

Pour L’ENTRAINEMENT
TYPES :
VULCAN
COTE D’AZUR
COTE D’AZUR CHAPPE BLEUE

Pour LA COMPÉTITION
TYPES :
IMPERFORABILE
GIRO D’ITALIA
CRITERIUM

DISTRIBUT. : FRANCE, UNION FRANÇAISE, EXPORTATION
J.-E. CANETTI & Cie, 16, rue d’Orléans
NEUILLY-SUR-SEINE MAI 54-00

[A ruled advertisement in black and white. A thin rule and the line “FABRICATION FRANCAISE” in spaced roman capitals stand above a large solid black panel, and the whole is enclosed by a frame with heavy black bars down both sides. Inside the panel, in reversed white lettering, “BOYAUX” is in bold slanted capitals and the name “D’Alessandro” is in a large flowing script with a hatched shadow and a long swash tail beneath. Two lists follow in light sans-serif capitals: the training types “VULCAN”, “COTE D’AZUR” and “COTE D’AZUR” with the smaller words “CHAPPE BLEUE”, then the racing types “IMPERFORABILE”, “GIRO D’ITALIA” and “CRITERIUM”, each introduced by “Pour” and a bold heading with the word “TYPES” underlined. Below the panel the distributor, address and telephone line are in small sans-serif capitals and bold italic. There are no drawings and no artist signature.]

[This advertisement shares page 100 of L’Officiel du cycle with advertisements for Henri Gauthier and Baby-Nop, each held here as its own record, and one for Souriau & Cie.]