Christophe April 1951 Advertisement — Toe Clips, Zéfal Pumps, AFA Bells and Lapize Straps

— Page 1 —
CALE-PIEDS
CHRISTOPHE

POMPES
ZEFAL
SOLIBLOC

TIMBRES
AFA

COURROIES
LAPIZE

[A ruled advertisement in black and white, a wide panel with a thin black border. Four product names are set as headings, each with a small label above it in spaced roman capitals: “CALE-PIEDS” over “CHRISTOPHE” at the top left, “POMPES” over “ZEFAL” with the word “SOLIBLOC” in small italic capitals beneath it at the top center, “TIMBRES” over “AFA” at the lower left and “COURROIES” over “LAPIZE” at the lower right. The names are in heavy sans-serif capitals with a slight shadow. Four products are drawn in fine line engraving with solid black cast shadows. At the left is a toe clip with its strap loop and a pedal plate, the clip lettered “CHRISTOPHE” along its arm. A long hand pump runs diagonally from the lower left to the upper right, lettered “ZEFAL” in several places and “SOLIBLOC course” on the barrel, with a small buckled clip drawn across it bearing the letters “LA PIZE”. At the lower center is a handlebar bell with a round striker marked “AFA”. At the right is a toe strap looped in a ring and lettered “Lapize” in script. No street address or telephone line is printed. No artist signature or monogram is visible in any of the drawings. Faint type from neighboring columns of the page shows along the left and bottom edges of the crop.]