Christophe September 1953 Advertisement — Christophe and Lapize toe clips, Zefal Solibloc pumps, Tire-Stop and an AFA bell

— Page 1 —
CHRISTOPHE
LAPIZE
ZEFAL
SOLIBLOC
TIRE-STOP
AFA

Hall RENAND, Stand 63

[A ruled advertisement on a tall, narrow black panel inside a thin rectangular border, printed in reverse so that the type and drawings appear in white. Six lines of display lettering fill the head in a stack, all centered on the panel: “CHRISTOPHE”, “LAPIZE” and “ZEFAL” in very heavy rounded sans serif capitals of descending size, then “SOLIBLOC” in lighter, widely spaced capitals, then “TIRE-STOP” and “AFA” in heavy capitals. Below the lettering a line drawing, outlined in white with fine hatching for shading, shows a group of cycle accessories. Two hand pumps lie side by side at a steep slant from the upper left: the longer one carries the lettering “ZEFAL”, a round tag marked “AFA MADE IN FRANCE” and the words “ZEFAL course PROCÉDÉ SOLIBLOC” with a small star, and the shorter one carries a small label whose lettering is blotched and the words “TORNADE PROCÉDÉ SOLIBLOC”. At the right, a round dome-shaped handlebar bell is shown with its clamp strap and screw. Across the lower part a toe clip is drawn lying over the pumps, with the name “CHRISTOPHE” lettered along its side, and a strap with a buckle whose tab is lettered “Lapize” beside a round disc marked “AFA”. Under the panel, centered, the stand line “Hall RENAND, Stand 63” is set in small bold sans serif type. The printed page number 80 shows below the border at the lower left. No artist signature is visible.]

[This advertisement shares page 80 of L’Officiel du cycle with an advertisement for Arthur Hérold, held here as its own record.]