Christophe May 1952 Advertisement — The Tire-Stop toe-clip strap buckle from A.F.A., drawn on a Christophe toe clip with a Lapize strap

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TIRE-STOP

AFA

CHRISTOPHE
Lapize
AFA

facilite le serrage
limite le desserrage
de la courroie

[A ruled advertisement in black and white, taller than it is wide. “TIRE-STOP” stands across the head in heavy roman capitals that interrupt the top of the black border, and “AFA” fills the upper left in very large heavy capitals. The border is a heavy rounded rule open at the top. A fine dotted-line drawing, with no solid shading, shows a toe clip seen from above and at an angle: its plate carries the word “CHRISTOPHE” along its arm, and a strap loops round it, fastened by a buckle at the right that has a hatched grip pad at its head and a lever beneath. The strap is lettered “Lapize” in script, and a round cap at the foot of the buckle carries the letters “AFA” under a small chevron mark. Below the drawing two star-bulleted lines of slanted brush-script lettering, ending with a third line, state the two claims. No signature shows. Faint printing from the neighboring column or the reverse of the leaf shows through along both outer edges of the panel.]

[This advertisement shares page 68 of L’Officiel du cycle with advertisements for IEP, Maphal, JB and La Perle, each held here as its own record, and others for M.C.B., Comptoir de Petits Fabricants, Station-Service 83, R. Desreumaux, 122 rue Marcadet, Cuir S.I.C. and C.M.D.C..]