Choillot September 1953 Advertisement — Trailers for cycles and motorcycles from a specialist since 1930, at Dijon

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REMORQUES CYCLES & MOTOS

CHOILLOT

Spécialiste de la Remorque depuis 1930

67, 69, Rue de Chenove, DIJON

[A small reversed advertisement panel, with pale cream lettering on a solid dark gray ground. “REMORQUES CYCLES & MOTOS” runs across the head in heavy rounded sans-serif capitals. Below it the firm name “CHOILLOT” fills the width in very large blocky capitals cut into stencil-like segments by thin dark bars through each letter. A line in a bold roman face with a swash look, “Spécialiste de la Remorque depuis 1930”, follows, then a thin double rule, and the street address and town in widely spaced rounded capitals and lowercase at the foot. The panel is lettering only, with no drawing, and no signature or agency mark is visible. A pale scratch crosses the left side of the first letter of the name.]

[This advertisement shares page 186 of L’Officiel du cycle with advertisements for AFCO, Prym and Ruby, each held here as its own record, and one for Ladeveze.]