Choillot June 1951 Advertisement — Choillot trailers for cycles and motorcycles, always and everywhere since 1930, for loads of 50 to 400 kg, with two towing silhouettes

— Page 1 —
TOUJOURS ET PARTOUT

DEPUIS
1930

LES REMORQUES CHOILLOT
67, 69, RUE DE CHENOVE A DIJON
FONT LES CLIENTS SATISFAITS

TOUS MODÈLES POUR CYCLES ET MOTOS
TOUTES LES ROUES, ESSIEUX, JANTES, etc…
DE 50 A 400 KGS DE CHARGE

[A ruled advertisement panel, wider than tall, printed in black and white. A heavy black frame surrounds a cream inner panel. Across the top of the black band the headline “TOUJOURS ET PARTOUT” stands in tall condensed roman capitals reversed out in cream, with a small “ET” between the two words. Inside the cream panel the words “DEPUIS 1930” sit in the center in heavy black capitals, with a black silhouette drawing at each side: a rider on a small two-wheeled machine with a headlamp, towing a box-shaped trailer with a large wheel and a fitted mudguard, both silhouettes solid black with only a few lines of detail. Beneath them “LES REMORQUES CHOILLOT” is set across the full width in heavy shaded roman capitals, the firm’s address in the same black capitals in a smaller size and “FONT LES CLIENTS SATISFAITS” in widely spaced heavy capitals. Three lines of italic capitals reversed out in cream on the black band below give the range of models. The firm’s name and the Dijon address sit in the center of the panel. No artist signature is visible.]

[This advertisement shares page 23 of L’Officiel du cycle with an advertisement for Metalloplan, held here as its own record, and others for Étabts Blanda and Cromeclair-Pistolux.]