Chaplait 1951 Advertisement — Cycles and Tandems, the Luxury Machine at an Equal Price

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A PRIX ÉGAL…
MACHINE DE LUXE !
CYCLES ET TANDEMS

CHAPLAIT

HOMME LUXE, Dérail., Écl. — 15.850
TANDEM — 31.350

DEMANDES D’AGENCES actuellt limitées
aux départements d’Eure-et-Loir, Oise,
Eure, Yonne, Loiret, Seine-Inférieure, Aisne.
CATALOGUE SUR DEMANDE

116, av. Jean-Jaurès, Clamart (Seine)
MIC. 25-54

[A ruled advertisement in black and white, taller than wide, with a thin black border. Text only. Two lines in bold italic capitals open the panel, followed by a line of spaced roman capitals. The name CHAPLAIT is set in very large heavy capitals with a rough edge, the initial C drawn as a sweeping curve that runs under the whole word as a long underline. Two price lines follow, with dotted leaders and the figures in bold. A ruled block of smaller type announces the call for agents, with the first words in bold underlined capitals and the last line in italic capitals, then a street address in bold and a telephone line in italic. No drawing, artist signature or monogram is present.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Argaud, Delangle, Mazoyer, Vynex, Cadres Gloria, Securit, Ruhier, Répar-Witt, Lucien Clément, Berger and Tendil, each held here as its own record, and others for the Derny auxiliary engine and the Stark self-adjusting bearing.]