Chaplait June 1951 Advertisement — Chaplait cycles and tandems, a luxury machine at the same price, a man’s luxe model at 17,125 francs and a tandem at 33,925, agents wanted

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A PRIX ÉGAL…
MACHINE DE LUXE !

CYCLES ET TANDEMS

CHAPLAIT

HOMME LUXE, Dérail., Écl. — 17.125
TANDEM . . . . . . — 33.925

DEMANDES D’AGENCES actuell^t limitées
aux départements d’Eure-et-Loir, Oise,
Eure, Yonne, Loiret, Seine-Inférieure, Aisne.
CATALOGUE SUR DEMANDE

116, av. Jean-Jaurès, Clamart
MIC. 25-54 (Seine)

[A ruled advertisement in black and white, text only with no drawing. Two lines of bold italic capitals open the panel, followed by “CYCLES ET TANDEMS” in widely spaced light capitals. The name “CHAPLAIT” is set in very large heavy sans-serif capitals, its first letter drawn as a big open curve that sweeps under the whole word as a thick underline. Two price lines follow in light capitals with the figures in bold, the second line led by a row of dots, and a thin rule separates the offer to agents, set partly in bold underlined capitals and partly in roman type, with the superscript “t” in “actuell^t” printed small and raised. “CATALOGUE SUR DEMANDE” is in bold italic capitals. The address and telephone number sit at the foot in bold type, with “MIC. 25-54” in italic and “(Seine)” in bold at the right. A thin double rule encloses the panel. There is no signature or agency mark.]

[This advertisement shares page 32 of L’Officiel du cycle with advertisements for Perry, Cyclometer, Mazoyer, Delangle, Verrerie Stéphanoise, Oryap, Maxi-Car, Répar-Witt, Berger, Ruhier and Indéca, each held here as its own record, and others for Marcel Guillen and Sanor.]