Chaluret 1955 Advertisement — The 53-Time World Champion Glue for Tubular Tires, and Handlebar and Insulating Tapes

— Page 1 —
53 fois
CHAMPION
du MONDE

CHALURET
pour coller les boyaux
Type Champion du Monde

83 RECORDS
du
MONDE

CHALMEN tissu et plastique – Adhésif
PLASTOGUIDON collant et non collant

UNIC Chatterton SUPER

GAINES — TUBES — PROFILS — DURIT
et TUYAUX ARROSAGE en PLASTIQUES

Dépôt de Paris : 45, rue Arago — St-OUEN (Seine)
USINE à CHITENAY (L.-et-C) Tél. : 16

GRAND PALAIS : Galerie J, Stand 33.

[A ruled advertisement in black and white, set entirely in type with no drawing. A single-line rectangular frame encloses the panel, and a short line of text giving the stand sits below the frame, outside it. “CHALURET” stands across the head in heavy roman capitals, flanked on the left by “53 fois CHAMPION du MONDE” and on the right by “83 RECORDS du MONDE”, both in bold sans-serif capitals with lowercase connecting words, and below it a line of bold italic and a line of roman type. The middle of the panel carries two lines of light sans-serif capitals mixed with italic lowercase, then two wavy ornamental rules enclosing “UNIC Chatterton SUPER” in heavy widely spaced capitals. Beneath this, two lines of lightweight capitals list the plastic products, a thin rule follows, and the depot and factory addresses close the panel in italic and bold capitals. The firm’s name sits at the head and its addresses at the foot. No artist signature or agency mark is visible.]

[This advertisement shares page 220 of L’Officiel du cycle with advertisements for Stella, Pygmy-Radio, H. Arnaud and La Vipère, each held here as its own record, and others for Marcel Leroux, Anonyme Pratica, Emmanuel Bert et G. de Keravenant and Leon Sauniere.]