Chaluret 1952 Advertisement — Tubular Cement, Bar Tape and the Dérailleur 93

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CHALURET
POUR COLLER LES BOYAUX
TYPE CHAMPION DU MONDE

ses productions :

CHALMEN pour guidon
CHATTERTON UNIC
DÉRAILLEUR 93
TUBES ET GAINES PLASTIQUE
CHALECTRIC câble électrique pour cycles
COURROIES — CALE-PIEDS
CHALEMAIL, émail à froid rapide

★

Ets CHALUMEAU & MENNERET
DÉPÔT : 43-45, r. Arago, St-OUEN (Seine). Tél. Mon 19-79
USINE : CHITENAY (L.-et-C.) — Téléphone 16

★

AU SALON — Parc des Expositions :
HALL DU CYCLE — STAND 172
Téléphone : LECOURBE 41-35

[A ruled advertisement in black and white, the panel framed by a thin rule with a heavy drop shadow along its right side and foot. The product name “CHALURET” stands across the head in large light sans-serif capitals, with two lines under it, the first in spaced sans-serif capitals and the second in a sloped sans-serif, then a triple rule. A bold line, “ses productions :”, is set to the right above the list of trade names, which runs seven lines deep in spaced light sans-serif capitals with the descriptive words in italic. A solid five-pointed star separates the list from the firm’s name, which is set in heavy condensed sans-serif capitals across the panel, with the depot and works addresses and telephones in bold sans-serif below. A second star divides those from the three closing lines, in bold sans-serif capitals and letterspaced italic, naming the Salon hall, the stand and a telephone number. The panel holds no illustration, no second color is used, no signature or agency mark appears, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 144 of L’Officiel du cycle with advertisements for S.E.M., Pelissier and Yvars, each held here as its own record, and one for Mérat seats for motor machines.]