Chaluret 1950 Advertisement — The World-Champion Tubular Tape and the Chaluret Range

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53 fois
CHAMPION DU MONDE

CHALURET 1950

83
RECORDS DU MONDE

SUPER RUBAN SPÉCIAL TYPE CHAMPION DU MONDE POUR COLLER LES BOYAUX

SES PRODUCTIONS

CHALMEN POURGUIDON
CHATTERTON UNIC
DÉRAILLEUR 93

SES NOUVEAUTÉS

CHALECTRIC CABLE ÉLECTRIQUE POUR CYCLE
CHALEMAIL ÉMAIL A FROID RAPIDE
COURROIES – CALE-PIEDS

DÉPOT : 43 et 45, rue Arago, SAINT-OUEN (Seine) Mont. : 19-79 CHITENAY (Loir-&-Cher) Tél. 16

[A wide banner advertisement in black and white, text only, framed by a heavy rule broken at the upper left and lower right so that it reads as two angled brackets. “CHALURET 1950” stands across the head center in very large heavy sans-serif capitals, flanked at the upper left by “53 fois CHAMPION DU MONDE” and at the upper right by “83 RECORDS DU MONDE”, each figure set in bold type on a heavy horizontal rule with spaced capitals beneath. A line in light sans-serif capitals describes the tubular-tire tape, with “CHAMPION DU MONDE” set in bolder spaced capitals and underlined. Below, “SES PRODUCTIONS” and “SES NOUVEAUTÉS” sit in italic capitals between pairs of rules at the left and right, and the product names are stacked in two centered groups, the brand names in heavy capitals and their descriptions in light capitals. The bottom line gives the Saint-Ouen depot address in bold italic with its Montmartre telephone number, and the Chitenay works in Loir-et-Cher, run along the lower rule. There is no drawing and no signature. Faint text from the reverse of the leaf shows through at the lower right.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with an advertisement for Yvars, held here as its own record, and others for Norma sewing machines, the Thimonnier treadle sewing machine and Howe and Eagle sewing machines.]