CAMCL 1950 Advertisement — Comfort Parts for Cyclomoteurs and Bicycles: Seat Post, Handlebar Dampers, Fork and Grips

— Page 1 —
Améliorez le confort &
le rendement
des
CYCLOMOTEURS
ET DES VÉLOS
en les équipant
avec la TIGE DE
SELLE
●
& le GUIDON
AMORTISSEURS
ARMAND CITROËN
●
LA FOURCHE
TÉLESCOPIQUE
CHARPIAU
et
MOTOS
les fameuses
poignées
VÉLOS
‘SOUPL

VENTE EN GROS :
C.A.M.C.L 43, Rue Marius Aufan
LEVALLOIS-PERRET

[A tall single-column advertisement in black and white inside a single rule, mixing large brush-script words with heavy sans-serif and slab capitals. “Améliorez” climbs the upper left in a big slanted script, with the rest of the sentence stepping down the right side in script and bold capitals, and large black dots separate the products. Line drawings run down the left and right: a sprung seat post under a saddle, its telescoping tube shown cut open to reveal a coil spring inside; a handlebar with its stem, the grips lettered “SOUPL”; the lower part of a telescopic front fork beside a mudguard, its sprung leg shown cut open, with the wheel axle at the foot; a large hatched motorcycle twist grip lettered “SOU”, labeled “MOTOS”; and a hand gripping a bicycle grip, labeled “VÉLOS”. “SOUPL” is set in large outline-shaded capitals opened by a single small quotation mark. A solid black band across the foot carries “C.A.M.C.L” in tall condensed white capitals with the Levallois-Perret address reversed out beside it, under the bold italic line “VENTE EN GROS :”. There is no signature in any drawing.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Argaud, Birdo, Mazoyer, Choillot and Neiman, each held here as its own record, and others for spare parts for Peugeot vélomoteurs and motorcycles and the Derny motorized bicycle.]