Bresson 1954 Advertisement — Sporting toys and children’s cycles, trailer wheels and trailers, with a photograph of a display of children’s bicycles

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Ets L. BRESSON
Faubourg de la Croix, St-ETIENNE – Tél. E² 20-31

Jouets Sportifs – Cycles Enfants
Roues de remorques – Remorques

Envoi de notre catalogue sur demande

[A ruled advertisement in black and white, inside a thin black frame. The firm’s name stands across the head in heavy roman capitals, with the abbreviation “ts” raised after the first E; below it the street, town and telephone line are set in bold roman type. A large halftone photograph fills the middle of the panel and shows a display of children’s bicycles and tricycles in many sizes, their wheels lit pale against a dark ground, with two bundles of long slatted wooden pieces laid slanting at the lower left and lower right. Under the photograph “Jouets Sportifs – Cycles Enfants” is set in large bold italic type, followed by the line about trailer wheels and trailers in roman type, a short centered rule and the closing line offering the catalog on request. The advertisement carries no artist signature.]

[This advertisement shares page 80 of L’Officiel du cycle with advertisements for Packson and Vynex, each held here as its own record, and one for Lyonnaise de Tresses et Lacets.]