Bresson June 1951 Advertisement — Sports toys and children’s cycles, with a photograph of a showroom hung with children’s bicycles and stacked with wheels and tires

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Ets L. BRESSON
Faubourg de la Croix, St-ETIENNE – Tél. 20-31

Jouets Sportifs – Cycles Enfants

Envoi de notre catalogue sur demande

[A ruled advertisement panel in black and white, wider than tall, inside a thin black frame. The firm’s name “Ets L. BRESSON” stands across the top in large heavy roman capitals with a raised “ts”, and the address and telephone number follow in one line of bold roman type. Most of the panel is a halftone photograph of a showroom interior: a small child’s bicycle with a saddle hangs from the vaulted ceiling above the center; below it rows of wheels and tires are stacked or hung on shelves and on tables at the left and right, and a floor display in the middle has a pair of small children’s cycles and a three-wheeled child’s cycle standing on the floor in front of a dark counter. The photograph is soft and grainy, and the ceiling bicycle and the stacked wheels show a faint double outline. Beneath the photograph “Jouets Sportifs – Cycles Enfants” is set in bold italic roman, then a short double rule and a line of roman type offering the catalog. The firm’s name, address and telephone number sit at the top of the panel. No artist signature or photographer credit is visible.]

[This advertisement shares page 26 of L’Officiel du cycle with advertisements for Cholain, Ad-Hoc and La Perle, each held here as its own record, and others for J. Bonnefoy and Dupont.]