Bresson May 1952 Advertisement — Sports toys and children’s cycles, with a photograph of children’s bicycles, tricycles and scooters, plus trailers

— Page 1 —
Ets L. BRESSON
Faubourg de la Croix, St-ETIENNE – Tél. 20-31

Jouets Sportifs – Cycles Enfants
Roues de remorques – Remorques

Envoi de notre catalogue sur demande

[A ruled advertisement in black and white, taller than it is wide, in a single black border, with a halftone photograph at its center. “Ets L. BRESSON” stands across the head in large heavy roman capitals, with the abbreviation “ts” raised after the E; the address and telephone line below it is in bold roman with the town in capitals. The photograph is a dark, evenly screened panel in which the light outlines of many wheels, frames and handlebars show against the dark ground: two adult bicycles hang or lean at the top, rows of smaller wheels and children’s machines, including small three-wheeled and scooter-like shapes, fill the middle, and two bundles of slatted parts lie slanted at the lower left and lower right. Under the photograph “Jouets Sportifs – Cycles Enfants” is set in heavy italic roman, “Roues de remorques – Remorques” in bold roman, a short rule follows, and “Envoi de notre catalogue sur demande” closes the panel in roman type. There are no other drawings and no signature.]

[This advertisement shares page 66 of L’Officiel du cycle with an advertisement for Olitub, held here as its own record, and others for Hutchinson and La Nautique Sportive.]