Brampton June 1951 Advertisement — Brampton chain, the choice of cyclotourists and racing men the world over, made for 3, 4 or 5 speeds, with a chain on a rear wheel drawn

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Brampton

LE CHOIX DES
CYCLOTOURISTES
ET DES
COUREURS DU
MONDE ENTIER

LA CHAINE DE QUALITÉ SUPÉRIEURE

SPÉCIALEMENT ÉTUDIÉE POUR 3, 4 OU 5 VITESSES

[A ruled advertisement in a thin single-line frame. The name “Brampton” is set in very large black brush script, slanting upward across the middle of the panel and underlined by a thick slanting bar. Behind it a line drawing with light shading shows the rear of a bicycle from the left side: the chain runs from a chainwheel at the top down to a cluster of rear sprockets, and the rear hub with its axle, a rear derailleur and the lower fork ends are drawn in detail. A heavy black L-shaped band frames the panel at the upper left and lower left, and a black bar at the foot carries the line “LA CHAINE DE QUALITÉ SUPÉRIEURE” in cream bold capitals; the closing line below it is in slanted sans-serif capitals inside a narrow rounded outline. The slogan at the left is set in bold spaced sans-serif capitals. No street address and no artist’s signature appear. Faint reversed lettering from the other side of the leaf shows through in the upper half.]

[This advertisement shares page 18 of L’Officiel du cycle with advertisements for Packson, Hutchinson and Perry, each held here as its own record.]