Beaussuzet 1953 Advertisement — A specialty of steel chainwheels and of sprockets for cyclomoteurs, in text only

— Page 1 —
Spécialité de
Roues de pédalier
en acier
et de pignons pour cyclomoteurs

H. BEAUSSUZET

30, rue Gutenberg et 11 bis, rue des Forges
SAINT-ÉTIENNE
Téléphone : E³ 71-03

[A ruled text-only advertisement in black and white, set in a thin rectangular frame. The upper block is four lines in mixed faces: “Spécialité de” in a flowing italic at the upper left, “Roues de pédalier” in a large heavy decorative roman with swelling curves, “en acier” in bold italic pushed to the right edge, and “et de pignons pour cyclomoteurs” in a tall condensed sans-serif running the full width. Below the text a solid black triangle points downward at the center. The firm’s name, “H. BEAUSSUZET”, follows in very large heavy condensed capitals across the full width. Under it the street address is set in a condensed sans-serif with “bis” as a small raised word after “11”, then “SAINT-ÉTIENNE” in light wide capitals and the telephone line in small spaced capitals and figures, with the exchange letter “E” followed by a small raised “3”. The block ends with three centered horizontal rules of decreasing length. There is no drawing, signature or agency mark, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 158 of L’Officiel du cycle with advertisements for Bauriat and Sova, each held here as its own record, and one for des Cycles Petit-Breton.]