Beaussuzet 1952 Advertisement — Steel Chainwheels and Cyclomoteur Sprockets

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Spécialité de
Roues de pédalier
en acier
et de pignons pour cyclomoteurs

H. BEAUSSUZET
30, rue Gutenberg et 11bis, rue des Forges
SAINT-ÉTIENNE
Téléphone : 71-03

[An upright advertisement in text only, set in black inside a thin rule, with no drawing of a product. The first three lines are set in a bold fat-face italic, the middle line much the largest and ranged left, the first and the third ranged left and right respectively. A fourth line follows in a heavy condensed sans-serif. Below it a solid black ornament shaped like a downward-pointing triangle with a notch in its upper edge stands alone in the middle of the panel. The maker’s name is set across the lower half in very large bold sans-serif capitals, with the two street addresses under it in bold condensed capitals and lower case, the house number of the second street carrying a raised abbreviation. The town follows in letter-spaced sans-serif capitals and the telephone line in small letter-spaced roman. Three short rules of decreasing length are centered below as a tail ornament. No signature or agency mark is present.]

[This advertisement shares page 168 of L’Officiel du cycle with advertisements for Spécialités TA, Sido and F.L., each held here as its own record.]