Automoto 1951 Advertisement — Three of the Twenty-One Bicycles of the 1952 Range

— Page 1 —
AC
SP
30

RS
GL
60

PP
1

AUTOMOTO
développe sa production,
étend encore
sa Renommée

et présente des modèles
plus nombreux pour
le SPORT
le TOURISME
et le TRAVAIL

La modernisation des usines AUTOMOTO de
SAINT-ÉTIENNE et l’installation de moyens
techniques plus importants, permettent à la
grande marque Stéphanoise d’accroître le
nombre de bicyclettes fabriquées et d’aug-
menter encore leur précision et leur fini. La
traditionnelle qualité AUTOMOTO s’affirmera
plus que jamais dans la nouvelle gamme 1952.

TROIS MODÈLES PARMI LES 21
DE LA GAMME 1952

ACSP 30 — Course spécial professionnel allégé.
RSGL 60 — Randonneur spécial grand luxe.
PP 1 — Porteur parisien.

AUTOMOTO présente également une
BICYCLETTE A MOTEUR AUXILIAIRE
comportant un embrayage (commandé par
poignée tournante), 3 vitesses, un frein à tam-
bour, une transmission par chaîne unique.

CYCLES
AUTOMOTO
61, Avenue de Rochetaillée
SAINT-ETIENNE (Loire)

MAGASIN D’EXPOSITION A PARIS — 62, Avenue de la Grande-Armée (17e)

[A full-width advertisement printed in black, gray halftone and green on a cream ground. The left third is a column of three halftone photographs, each in studio light with a cast shadow, with a green strip at its left carrying a vertical model code in cream letters: a lightweight racing bicycle with drop handlebars, a touring bicycle with a rear rack, mudguards and a lamp and a step-through-style town bicycle with a rear carrier, full chain case and skirt guard. A smaller slanted photograph at the lower left shows a motor-assisted bicycle with a small engine under the frame, and below it a small octagonal mark with a letter “B” and a horn. At the right the headline “AUTOMOTO” is in large cream capitals on a black rounded panel, with “développe sa production,” beneath it, then a green panel holding brush-script lines, and further brush-script green lines for “le SPORT le TOURISME et le TRAVAIL”. A paragraph and the model list are set in sans-serif type with the brand name in bold. At the lower right a green panel shows a line drawing of a bent-over racing cyclist wearing a cap, his body and bicycle built into the large black letters of “AUTOMOTO”, with a three-leaf clover emblem in a white disc at the left and the address in cream spaced capitals. A black bar across the foot carries the Paris showroom address in cream spaced capitals. The octagonal “B” and horn mark is the agency or studio mark; no other signature is visible.]