Argaud 1951 Advertisement — Everything for Building and Repairing Cycles

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TOUT CE QUI CONCERNE LA FABRICATION DES CADRES, LE MONTAGE OU LA REPARATION DES CYCLES & L’EQUIPEMENT DES CYCLISTES _ PIECES DETACHEES _ ACCESSOIRES _ PNEUMATIQUES _ OUTILLAGE _ ARTICLES DE SPORT _

PARIS
PROVINCE
UNION FRANÇAISE

ETABLIS depuis 1906
A. ARGAUD & FILS
14, Rue de l’Aqueduc PARIS_10

EXPORT
IMPORT

[A small horizontal advertisement whose whole ground is a dotted halftone tint carrying the line of hand-lettered italic capitals above, repeated over and over in close rows (nine times in all), without accents, the items separated by low dashes. Over the tint sit three white panels: an upturned triangle at the upper left with “PARIS / PROVINCE / UNION FRANÇAISE”, a downturned triangle at the lower right with “EXPORT / IMPORT”, and at the center a rectangular cartouche with a heavy shadowed rule, carrying the founding date, the firm’s name in large shaded display capitals and the address. Directly under the cartouche a solid black rounded bar, mottled in the printing, covers the tint; no lettering shows through it, and it may be a line blocked out on the plate. No signature or agency mark.]

[This advertisement shares page 122 of L’Officiel du cycle with advertisements for Pivo and Gouverneur, each held here as its own record, and others for the Elie Huin vélomoteurs and motorcycles and the Mochet voiturette.]