AFCO 1953 Advertisement — Perry chains and hubs, Brooks saddles, JLO motors, Repar-Witt tools and Canon pedal parts

— Page 1 —
AFCO S.A.

5 à 11, avenue François-Coppée — VILLEMOMBLE (Seine) FRANCE

CHAINES ET
MOYEUX-FREIN “PERRY” — SELLES “BROOKS”

MOTEURS
“JLO”

BOITES A PÉDALIER ET OUTILS
“REPAR-WITT” — PIÈCES A PÉDALIER
“CANON”

[A wide ruled advertisement panel in black and white, framed by a heavy border with rounded corners. The firm name “AFCO” stands at the head in very heavy black roman capitals, with “S.A.” beside it in lighter capitals, set between two thick hatched rules that run to the corners. Below, the street address and town are in a single line of spaced light capitals. The body is divided by thin rules into a grid of brand panels, each with a small descriptive line in light spaced capitals and the brand name in very heavy sans-serif capitals between quotation marks. In the first row, at the left, “CHAINES ET MOYEUX-FREIN” is set over “PERRY”, and at the right “SELLES” is set beside “BROOKS”. In the middle row a central panel holds “MOTEURS” over “JLO”, with an empty ruled cell on each side. In the last row, at the left, “BOITES A PÉDALIER ET OUTILS” is set over “REPAR-WITT”, and at the right “PIÈCES A PÉDALIER” over “CANON”. The drawing is entirely lettering and rules, with no pictures. The top edge of the crop runs tight against the head of the AFCO letters, and the border at the right edge is cut by the sheet edge. No signature or agency mark is visible.]

[This advertisement shares page 186 of L’Officiel du cycle with advertisements for Prym, Choillot and Ruby, each held here as its own record, and one for Ladeveze.]