Ad-Hoc 1955 Advertisement — Ad-Hoc and Super-Ad-Hoc Pumps

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AD-HOC

POMPES DE HAUTE QUALITÉ
MODÈLES DÉPOSÉS et BREVETÉS

Tous modèles pour CYCLES PROFESSIONNEL
et TOURISME
VÉLOMOTEURS – MOTOS – SCOOTERS

POMPES AD-HOC
ET
SUPER-AD-HOC

EN

PLUS LÉGÈRES
QUE L’ALUMINIUM
MAIS PLUS SOLIDES
QUE L’ACIER

ALLIAGE LÉGER
ALUMAG
HAUTE RÉSISTANCE

Ets COLOMBAT LYON

[A single-column advertisement in black on cream inside a thin ruled frame. “AD-HOC” stands in large white sans-serif capitals on a long black octagonal plate across the head, with “POMPES DE HAUTE QUALITÉ” in condensed capitals and a line of small roman capitals beneath. The range follows in light sans-serif and bold spaced capitals. The lower half is a separately ruled panel: “POMPES AD-HOC ET SUPER-AD-HOC” is lettered in heavy italic display capitals, and a long frame pump is drawn diagonally in pen line from lower left to upper right, its barrel carrying a small octagonal “AD-HOC” badge with an illegible word above. A curved arrow leads from “EN” to a house-shaped badge reading “ALLIAGE LÉGER,” “ALUMAG” and “HAUTE RÉSISTANCE.” The claims for the metal are set in light italic capitals with bold words. “Ets COLOMBAT LYON” closes the panel in sans-serif capitals with “LYON” in italic. No signature is visible.]

[This advertisement shares page 52 of L’Officiel du cycle with advertisements for Peugeot and D’Alessandro, each held here as its own record, and one for the Saker switch grip.]