Ad-Hoc June 1951 Advertisement — Ad-Hoc and Super Ad-Hoc pumps in Alumag light alloy, professional and touring models, with a pump drawn on the diagonal

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POMPE “AD-HOC”
POMPE “SUPER AD-HOC”
nos modèles déposés, nos modèles brevetés

ALLIAGE LÉGER
ALUMAG
HAUTE RÉSISTANCE

SPÉCIALE PROFESSIONNEL
SPÉCIALE TOURISME

AD-HOC

ÉTABLTS
Ed. et F. COLOMBAT
17, RUE DE LA RÉPUBLIQUE – LYON

vente exclusive aux grossistes et constructeurs

[A ruled advertisement panel in black and white, wider than tall, inside a heavy black L-shaped frame that breaks at the upper right. The two titles “POMPE “AD-HOC”” and “POMPE “SUPER AD-HOC”” are stacked at the top in heavy rounded display capitals, the brand words much larger than the word “POMPE”. A small italic hand-lettered line sits beneath them. At the left a small black box with a thin inner border holds the words “ALLIAGE LÉGER ALUMAG HAUTE RÉSISTANCE” reversed out in cream, with “ALUMAG” in the largest capitals. Two lines of thin spaced capitals, each partly underlined, name the two models. A line drawing runs diagonally from the lower left to the upper right and shows a long slender pump barrel with a ferruled nozzle end at the lower left, a hatched shadow along the underside, rows of small dots along the barrel and a banded cap at the upper end; the name “AD-HOC” is lettered on a tab near the nozzle. At the lower right the makers’ name and the Lyon address are set in bold capitals over a short rule, and a line of hand-lettered text closes the panel at the foot. The firm’s name and address sit at the lower right. No artist signature is visible.]

[This advertisement shares page 26 of L’Officiel du cycle with advertisements for Cholain, Bresson and La Perle, each held here as its own record, and others for J. Bonnefoy and Dupont.]