Ad-Hoc 1953 Advertisement — Ad-Hoc pumps and bells in Alumag alloy, lighter than aluminum and stronger than steel

— Page 1 —
POMPES et TIMBRES

AD-HOC

MODELES DEPOSES et BREVETES

– LA QUALITE –

PLUS LEGER QUE L’ALUMINIUM
PLUS SOLIDE QUE L’ACIER

Ets COLOMBAT
LYON

articles
ALLIAGE LEGER
ALUMAG
HAUTE RESISTANCE

[A ruled advertisement in black and white, framed by a double rule. The headline “POMPES et TIMBRES” is set in hand-lettered, uneven capitals at the head. Below it the name “AD-HOC” stands in white capitals reversed out of a dark octagonal panel with a stippled lower edge. Beneath the panel the line “MODELES DEPOSES et BREVETES” is in smaller hand-lettered capitals, followed by “- LA QUALITE -” and two slogan lines at the left. A long hand pump is drawn in line engraving, running diagonally from the lower left to the upper right across the right half of the panel; it shows a banded handle end at the lower left, a plain barrel carrying a small label reading “AD-HOC”, and a capped head at the upper right that is lettered “AD-“. At the lower right a dome-shaped handlebar bell with a clamp ring and a round tag lettered “AD-HOC” is drawn in line engraving with fine hatching. The firm line “Ets COLOMBAT” and “LYON” sits at the left of the middle of the panel. At the lower right a small ruled box holds the lines “ALLIAGE LEGER”, “ALUMAG” in large capitals and “HAUTE RESISTANCE”, and a pointed label reading “articles” in lowercase script points to it from the left. No signature or agency mark is visible.]

[This advertisement shares page 146 of L’Officiel du cycle with an advertisement for Styll, held here as its own record, and one for Éditions S.O.S.P..]