Ad-Hoc April 1951 Advertisement — Ad-Hoc and Super Ad-Hoc Alumag Pumps

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POMPE “AD-HOC”
POMPE “SUPER AD-HOC”
nos modèles deposes, nos modèles brevetes

ALLIAGE LÉGER
ALUMAG
HAUTE RÉSISTANCE

SPÉCIALE PROFESSIONNEL
SPÉCIALE TOURISME

ÉTABLTS
Ed. et F. COLOMBAT
17, RUE DE LA RÉPUBLIQUE – LYON
vente exclusive aux grossistes et constructeurs

AD-HOC

[A ruled advertisement in black and white, a wide panel with a heavy black border that is open at the upper right. Two heading lines in heavy shaded capitals, each beginning with the word POMPE, name two pump models inside quotation marks. A line of hand-lettered script beneath them is set without accent marks on its two accented words. At the left a black rectangle holds reversed capitals about the alloy, and two short lines of thin capitals, each underlined, stand to its right. A long hand pump is drawn in line engraving running diagonally from the lower left to the upper right, with ridged collars at both ends and the name “AD-HOC” lettered on the lower collar. The firm’s name and street address sit at the lower right in decorative capitals above a rule, with a hand-lettered closing line beneath it. No telephone line is printed. No artist signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for L’Emboutissage Industriel, Marvel, JOO and CLEM, each held here as its own record, and one for the New-Map trailer.]