Yellorex 1950 Advertisement — The Quality French Chain

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YELLOREX
LA CHAINE FRANÇAISE DE QUALITÉ

[A wide, shallow advertisement printed as a solid black panel with rounded corners, all lettering reversed out in the paper color. The brand name “YELLOREX” fills the panel in heavy hand-drawn block capitals, its initial “Y” much taller than the rest and extending to the foot of the panel; the slogan runs beneath the smaller letters in slanting hand-lettered capitals. Signed “J.B.” at the upper right. No illustration or agency mark.]

[This advertisement shares page 40 of L’Officiel du cycle with advertisements for Lightrace and Lelege, Ruhier, the Éclair cable clamp, Girard, Oryap, Mazoyer, Verrerie Stéphanoise and A.C.O., each held here as its own record, and others for Hungaria shoes and balls, Le Briochin soap, Hirondelle Vaseline and greases, A.D.M. valve guides, Claverie-Sport cycling shoes and Peugeot vélomoteur and motorcycle parts from Éts Gilbert Cuenin, and the magazine’s notice for commercial printing.]