Yellorex 1951 Advertisement — For Your Bicycle, the Quality French Chain

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POUR
VOTRE VÉLO

YELLOREX

LA
CHAÎNE FRANÇAISE
DE QUALITÉ

[A quarter-page advertisement drawn in white on a black panel with rounded corners. At the upper right, a racing cyclist in white line and silhouette rides away at speed with white speed lines behind him; the headline is set at the upper left in white sans-serif capitals. The name “YELLOREX” runs diagonally up across the panel in very large white condensed capitals, crossed by a thin white line, broken by the name, that falls from the headline to a white brush-drawn oval at the lower right carrying the slogan in white hand-lettered capitals. At the lower left, a small white monogram: a “B” with a small flag or pennant shape above it (perhaps an agency mark; not legible further).]

[This advertisement shares page 68 of L’Officiel du cycle with an advertisement for Fourets, held here as its own record, and one for the Flamand cyclomoteur.]