VAR September 1959 Advertisement — Documentez-vous, the New Complete Catalog of Cycle and Motorcycle Tools

Advertisement 1959 1 page France

Source: L'Officiel du cycle et du motocycle, N° 19-20, 31 August-7 September 1959, page 24; scan of the issue from Cycle Memory (Mémoire du Cycle), Collection privée F.

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VAR September 1959 Advertisement — Documentez-vous, the New Complete Catalog of Cycle and Motorcycle Tools — page 1 of 1Page 1

About this document

MarqueVAR
TypeAdvertisement
Year1959
PublisherVAR
CountryFrance
LanguageFrench
Pages1
SourceL'Officiel du cycle et du motocycle, N° 19-20, 31 August-7 September 1959, page 24; scan of the issue from Cycle Memory (Mémoire du Cycle), Collection privée F.
CreditEbykr archive
IdentifierPermalink https://cyclememory.org/fr/search-coll-list.php?collectionID=325&docID=B-1-0000000119
TranscriptionTranscribed by eye

Transcription

documentez-vous ! et documentez vos clients Une innovation des Éts VAR VIENT DE SORTIR LE NOUVEAU CATALOGUE COMPLET D’OUTILLAGE CYCLE ET MOTO DOCUMENTATION UNIQUE DES PROFESSIONNELS vous sera adressée sur simple demande aux Établissements VAR — 6, Rue Pasteur, 6, PARIS-XIe — faites votre demande en vous recommandant de L’OFFICIEL

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— Page 1 —
documentez-vous !

et documentez vos clients

Une innovation des Éts VAR

VIENT DE SORTIR

LE NOUVEAU CATALOGUE COMPLET D’OUTILLAGE [?] CYCLE ET MOTO

DOCUMENTATION UNIQUE DES PROFESSIONNELS

vous sera adressée sur simple demande

aux Établissements VAR

— 6, Rue Pasteur, 6, PARIS-XIe —

faites votre demande

en vous recommandant de L’OFFICIEL

[A hand drawn in bold outline holds open a spiral-bound catalog whose fanned pages are labeled for parts, accessories and equipment, inside a great black curved arrow that sweeps around the left side of the box and ends pointing at the closing request. A gray halftone strip runs down the left edge; the text is set in mixed roman, italic and script lines, and no signature or agency mark is visible.]

[This advertisement shares page 24 of L’Officiel du cycle with an advertisement for Lampe Norma, held here as its own record, and others for Pertuisot engine work, the Parachoc helmet and the Reydel saddle.]

More from VAR

VAR advertisement from L'Officiel du cycle, 14 June 1952, page 14: a hand squeezes a pair of eyeleting pliers lettered VAR, setting eyelets in the edge of a ribbed mudguard through which an electric wire passes, drawn in light line on a black panel under the script line naming the "Cyclope" pliers and the large VAR name.VAR 1952 Advertisement — The Cyclope Pliers for Mudguard Eyelets, Drawn by Daniel RebourVAR advertisement from L'Officiel du cycle, 21 December 1957, page 22: a long band of workshop tools is drawn in light line on black across the page, among them a bearing tool, valve and spoke tools, a chain rivet extractor, a flywheel puller, pliers and wrenches, several marked with the VAR name, with the slogan running in a light strip through the middle.VAR 21 December 1957 Advertisement — All Your Motorcycle and Cycle ToolsVAR advertisement from L'Officiel du cycle, 7 December 1957, page 17: a long band of workshop tools is drawn in light line on black across the page, among them a bearing tool, valve and spoke tools, a chain rivet extractor, a flywheel puller, pliers and wrenches, several marked with the VAR name, with the slogan running in a light strip through the middle.VAR December 1957 Advertisement — All Your Motorcycle and Cycle ToolsVAR advertisement from L'Officiel du cycle, 3-17 August 1959, page 24: a long black band runs across the head of the page, with the VAR name in huge light capitals across its center and the announcement of the new catalog in a light strip through the middle.VAR 1959 Advertisement — The New Complete Catalog of Cycle and Motorcycle ToolsFront cover of the VAR tool catalog: the VAR oval emblem, with its name over a racing bicycle and an open-ended wrench, between green silhouettes of a hobby horse and a modern racing bicycle on an orange ground.VAR Catalog of about 1983 — Outillage “Cycle”, Tools for Cycle Workshops, Drawings and Layout by Daniel Rebour

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