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Ebykr celebrates classic and vintage lightweight bicycles through provocative imagery and opinion. Ride along with us.
Source: L'Officiel du cycle, du motocycle, du camping et des sports, N° 24, 23 November 1957, page 10; scan of the issue from Cycle Memory (Mémoire du Cycle), Collection privée F.
| Marque | VAR |
|---|---|
| Type | Advertisement |
| Year | 1957 |
| Publisher | VAR |
| Country | France |
| Language | French |
| Pages | 1 |
| Source | L'Officiel du cycle, du motocycle, du camping et des sports, N° 24, 23 November 1957, page 10; scan of the issue from Cycle Memory (Mémoire du Cycle), Collection privée F. |
| Credit | Ebykr archive |
| Identifier | Permalink https://cyclememory.org/fr/search-coll-list.php?collectionID=325&docID=B-1-0000001011 |
| Transcription | Transcribed by eye |
TOUT VOTRE OUTILLAGE MOTO ET CYCLE... Plus de 800 sortes d'OUTILS et de CLÉS spéciaux en magasin Envoi gratuit du Catalogue complet VAR 6, RUE PASTEUR - PARIS XIe ROQ. 03-88 - Métro St-Ambroise PUB J. BONROY
— Page 1 —
TOUT VOTRE OUTILLAGE MOTO ET CYCLE…
Plus de 800 sortes d’OUTILS et de CLÉS spéciaux en magasin
Envoi gratuit du Catalogue complet
VAR
6, RUE PASTEUR – PARIS XIe
ROQ. 03-88 – Métro St-Ambroise
PUB J. BONROY [?]
[A long band of workshop tools is drawn in white on black across the foot of the page, among them a bearing tool, valve and spoke tools, a chain rivet extractor, a flywheel puller, a two-leg puller, pliers and wrenches, several marked with the VAR name, with the slogan running in a light strip through the middle. A white starburst at the right leads into a slanted light panel carrying the VAR name in heavy black capitals and its Paris address, and a tiny agency credit runs up the black corner at the far right.]
[This advertisement sits on page 10 of L’Officiel du cycle, at the foot of the magazine’s table of retail prices of motorcycles and cyclomoteurs at the Salon.]
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