Valvespout 1951 Advertisement — The Valvespout Oil Can

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Pour
Cycles
Motos, Scooters

LA BURETTE
VALVESPOUT
EST IRREMPLAÇABLE

ÉTANCHE
PROPRE
PRATIQUE
AVEC
5 BECS
INTERCHANGEABLES

Ces becs, en laiton entièrement décolleté sont munis d’une valve de fermeture absolument étanche.

En vente dans les Grands Magasins, Marchands de Cycles, Motos et les succursales HENRY HAMELLE

ÉTS HENRY HAMELLE
DISTRIBUTEURS EXCLUSIFS POUR LA FRANCE ET L’UNION FRANÇAISE
21-23, Boulevard Jules-Ferry, PARIS (11e)
Tél. : OBErkampf 31-00

[A ruled advertisement in black and white, divided vertically into a white left panel and a black right panel, with a black band across the foot. At the upper left, “Pour Cycles Motos, Scooters” in black script; the name “LA BURETTE VALVESPOUT” runs diagonally upward across both panels in heavy condensed capitals with a drop shadow, black on the white and white on the black. At the left edge, a large drawing of a bent oil-can spout with a knurled nut lets fall a column of oil drops down the margin. The selling points stand in spaced bold capitals and the description in sans-serif in the white panel. The black panel shows four oil cans in white line drawing: a slim upright can, a domed can, a tall conical can and a round flat can with a curved spout, the last three with a round label reading “Valvespout” on a band, “NO LEAK – NO WASTE – NO CAP TO LOSE”, “THE LEAKPROOF OILER”, “MADE IN ENGLAND” and “A TWIST TO OPEN – A TWIST TO CLOSE”. The distributor’s name and address are set in white in the black band at the foot. No signature or agency mark.]

[This advertisement shares page 110 of L’Officiel du cycle with advertisements for Vynex and Montcoudiol, each held here as its own record, and one for the Talbot light motorcycle.]