Superleader 1951 Advertisement — Derailleurs, the Derailleur Guard and the Flexible Handlebar

— Page 1 —
LES SPÉCIALITÉS
“SUPERLEADER”
DÉRAILLEURS ROUTE & COURSE
PROTÈGE DÉRAILLEURS POUR
TYPES ROUTE TOUTES MARQUES

présentent leur
dernière Création :
Le GUIDON SOUPLE

Ets GAUTHEROT 49, Av. du Drapeau
DIJON

[A ruled advertisement in black and white, taller than wide, with a thin black border. The firm’s range is headed by “LES SPÉCIALITÉS” and the name “SUPERLEADER” in large heavy capitals with a rough, slightly shadowed edge. Three lines of slanted capitals follow, then a hand-lettered announcement partly in script and the words GUIDON SOUPLE in heavy capitals. A handlebar is drawn in halftone, seen from above, its two ribbed grips at the ends and a central clamp block with four small holes joining the bars to a short stem. The firm’s name and address are reversed in white lettering on a solid black band across the foot. No telephone line is printed. No artist signature or monogram is visible.]

[This advertisement shares page 33 of L’Officiel du cycle with advertisements for Marcel Guillen, Verrerie Stéphanoise, Uldry and Indéca, each held here as its own record, and one for Poirier motorized invalid carriages.]