Superleader June 1951 Advertisement — Superleader road and racing derailleurs, derailleur protectors and the new Guidon Souple soft handlebar, with a drop handlebar drawn

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LES SPÉCIALITÉS
“SUPERLEADER”

DÉRAILLEURS ROUTE & COURSE
PROTÈGE DÉRAILLEURS POUR
TYPES ROUTE TOUTES MARQUES

présentent leur
dernière Création :
Le GUIDON SOUPLE

ÉTS GAUTHEROT 49, Av. du Drapeau
DIJON

[A ruled advertisement in black and white. The head carries “LES SPÉCIALITÉS” in bold capitals above “SUPERLEADER” in very large heavy shaded roman capitals between quotation marks. Three lines of slanted capitals list the goods. A line of brush-style script, “présentent leur dernière Création :”, with a script “Le” at the left, introduces “GUIDON SOUPLE” in heavy sans-serif capitals. Below it a drop-style handlebar is drawn in line engraving with fine shading: two ribbed grips at the ends, curved bars that spread into several thin strips, and a clamp plate with round screw heads over a short stem. The firm’s name and address are reversed out in white capitals on a solid black band across the foot, with the town in heavy capitals beneath the address. A thin rule encloses the panel. There is no signature or agency mark.]

[This advertisement shares page 33 of L’Officiel du cycle with advertisements for Paramalgam, Tendil, Chalumeau and Cycles Singer, each held here as its own record, and others for Sté Anc. Éts Driot, Lecœuvre and Manceau.]