SunTour c.1977 Advertisement — You Don’t Have to Buy a New Bicycle to Get a Better One

[A color photograph with motion blur of a man in a red polo shirt, white shorts, sunglasses and white shoes riding a yellow road bicycle past green trees.]
YOU DON’T HAVE TO BUY A NEW BICYCLE TO GET A BETTER ONE.
We’re not about to tell you there’s something that can replace the joy of buying a new bicycle. There isn’t.
But there is an alternative that can make you feel like you’re riding one.
And that we can tell you about.
Every bicycle is comprised of two things. The frame. And the components. The frame should last a lifetime. The components might not. For that is where a bicycle first begins to show its age.
What we would like to suggest is replacing any worn or inferior components with our components.
Sun Tour components make a noticeable difference in the handling and responsiveness of any bike. And Sun Tour makes components for every type of bike.
There’s the patented “Slant Pantograph Mechanism” on all Sun Tour rear derailleurs. It prevents the chain from going anywhere but where it’s supposed to.
And, there’s the Sun Tour power shifter. It’s completely friction-free. Even the zigzag teeth on our patented freewheel precisely fit each link plate of the chain.
All components are designed to assure you the maximum in precision and performance.
So if your present bicycle no longer meets your demands, don’t sell it short. Sun Tour can make it everything you want it to be. And without demanding too much from you.
SunTour
We make bicycle parts as though we’re coming along for the ride.
Maeda Industries of U.S.A. Inc., 60 Chapin Road, Pine Brook, New Jersey 07058. Tel: (201) 575-1128.