SunTour c.1977 Advertisement — Does Your Bicycle Need a Tune-Up?

[Left-hand page: a black-and-white full-page photograph of a long-haired young man in a striped polo shirt leaning forward with his head resting on one hand, his other hand on the bar tape of a bicycle handlebar with brake lever and cables, against a backdrop of tall grass and trees. It carries no printed text.]
[Right-hand page: a black-and-white photograph of a smiling cyclist in a short-sleeved shirt riding a road bicycle with a motion blur behind, below two columns of copy and the Sun Tour logo.]
DOES YOUR BICYCLE NEED A TUNE-UP?
If bicycling is becoming more like work, instead of fun, don’t sell your bike short.
The first place a bicycle begins to show its age is in the components. Molehills you would normally glide over feel like mountains. Your bicycle is in seventh gear, when it should be in second.
What we would like to suggest is a way to upgrade your bicycle without trading it in.
It’s replacing any worn or inferior components with Sun Tour components.
Sun Tour components make a noticeable difference in the handling and responsiveness of any bike. And Sun Tour makes components for every type of bike.
There’s the patented “Slant Pantograph Mechanism” on all Sun Tour rear derailleurs. It prevents the chain from going anywhere but where it’s supposed to. And, there’s the Sun Tour power shifter. It’s completely friction-free. Even the zigzag teeth on our patented freewheel precisely fit each link plate of the chain.
All components are designed to assure you the maximum in precision and performance.
So if your present bicycle isn’t what it used to be, Sun Tour can make it what it should be. And without demanding too much from you.
Sun Tour
We make bicycle parts as though we’re coming along for the ride.
Maeda Industries of U.S.A. Inc., 60 Chapin Road, Pine Brook, New Jersey 07058. Tel: (201) 575-1128.