Sterling 1951 Advertisement — Frames of Every Model, and the Swedish 808 Tubes

— Page 1 —
Tous modèles de cadres
Route — Cyclotourisme — Course — Piste
Tandems — Triplettes
Cadres cyclomoteurs pour moteurs
POULAIN – VAP – VLT – SACHS 98 cm³

(Modèle Poulain équipé avec notre cadre)

Ets STERLING 4-6-8, rue Cugnot, St Etienne

Concessionnaires pour tous pays
des fameux tubes Suédois 808

[A quarter-page advertisement in black on cream inside a thin ruled frame. The frame list is set centered in a light condensed roman at the top, with the engine makes in bold sans-serif capitals. Below it, a rectangular halftone photograph on a gray ground shows a step-through cyclomoteur built on a Sterling frame, its engine in front of the bottom bracket, the chain guard lettered “STERLING”, a tank on the seat tube, a sprung saddle, a rear carrier, fenders and a fender-mounted headlamp; the italic caption sits below it. The firm’s name and address follow in bold sans-serif, and the closing line on the Swedish tubes ends with “808” in large bold roman numerals. No signature or agency mark. Show-through of text columns from the other side of the leaf is visible over the whole ground; it is not part of this advertisement.]

[This advertisement shares page 54 of L’Officiel du cycle with an advertisement for Bauriat, held here as its own record, and one for KLG spark plugs.]