Sterling November 1951 Advertisement — Frames of Every Model, and the Swedish 808 Tubes

— Page 1 —
Tous modèles de cadres
Route — Cyclotourisme — Course — Piste
Tandems — Triplettes
Cadres cyclomoteurs pour moteurs

POULAIN – VAP – VLT – SACHS 98cm3

(Modèle Poulain équipé avec notre cadre)

Ets STERLING 4-6-8, rue Cugnot, StEtienne

Concessionnaires pour tous pays
des fameux tubes Suédois 808

[A ruled advertisement in a thin single-line frame. Four centered lines of light roman type at the head introduce a line of heavy sans-serif capitals naming the engines, with “cm3” raised. Below sits a large halftone photograph of a motorized bicycle in side view, with a low-set engine, a fuel tank behind the seat tube, a saddle, a rear carrier, a headlamp and a chain guard lettered “STERLING”, standing on a plain grainy ground. A parenthesized italic caption follows. The firm’s name and address are in bold and plain sans-serif, with “Ets” and “St” set raised, and the last two lines carry the distributor line at the left and the figure “808” in very large heavy roman figures at the right. No signature or agency mark is visible.]

[This advertisement shares page 30 of L’Officiel du cycle with advertisements for Pivo, Chazal-Rouchouse and Préférence, each held here as its own record.]