Stella 1951 Advertisement — Fine Bicycles, Louison Bobet and the New Cyclomoteur

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Stella

SALON du CYCLE : Stand no 63

Vous invite à venir admirer à
son stand ses fines bicyclettes dont la renommée a été consacrée par :

Louison BOBET
CHAMPION DE FRANCE 1950-1951

ET LA

Révélation au Salon
SON
CYCLOMOTEUR
Bivitesse
49 cm3

FABRIQUE DES CYCLES STELLA
21, Chemin de la Madeleine, NANTES

[A large advertisement across the lower part of the page, in a double black rule frame. At the upper left the name “Stella” in large black-letter (Gothic) capitals and lower case, with a curled flourish at the foot of the “S”. At the lower left a framed halftone photograph of the Stella cyclomoteur seen from the left: a step-through frame with a large black tank lettered “Stella” in script on the down tube, a small engine with its exhaust low under the bottom bracket, a sprung saddle, a rear carrier, a headlamp and full mudguards. The text at the right is set in mixed sans serif capitals and bold italic, with rules above and below the maker’s address. No signature or agency mark. The right-hand frame rule is not visible at the crop’s right edge, where the page runs toward the binding; no text is lost. Type from the reverse of the leaf shows through the paper.]

[This advertisement shares page 82 of L’Officiel du cycle with advertisements for Barral and Chaluret, each held here as its own record.]