SLP April 1951 Advertisement — Plastic Handlebar Grips for Cycles

— Page 1 —
POIGNÉES CYCLE
MATIÈRE PLASTIQUE
« S.-L.-P. »

SOUPLESSE — COLORIS — PRODUCTION
•
CONDITIONS AVANTAGEUSES

Vente exclusive aux Constructeurs et Grossistes

Société LYON-PLASTIC
Tél. : 70 à Irigny à IRIGNY (Rhône)
REPRÉSENTANTS :
pour la France : DANIS Frères — pour l’Afrique du Nord : CORIAT
49, rue Wattignies, PARIS — 40, rue de Vienne, ORAN

[A tall ruled advertisement in a thin single frame. “POIGNÉES CYCLE” in very large heavy capitals heads the panel, followed by “MATIÈRE PLASTIQUE” in roman capitals and “S.-L.-P.” in huge bold type between quotation marks, then a double rule. Lines of light capitals divided by dashes, a square dot and short double rules lead to a ruled box holding a fine line drawing of a handlebar grip with a flared end cap, a gridded grip surface and a mesh-patterned open end. Below the box a bold italic line, a double rule, the firm name in heavy sans serif, the telephone line and town and a two-column list of representatives in italic and light roman with a vertical rule between them close the panel. There is no artist signature.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Henri Gauthier and Cyclo, each held here as its own record, and one for Ragonot electric motors.]