SLP October 1951 Advertisement — Plastic Specialties for Cycles

— Page 1 —
Spécialités pour Cycles
en
MATIÈRE
PLASTIQUE
S.L.P

SOUPLESSE
COLORIS
PRODUCTION

Conditions
et vente exclusive
aux Constructeurs
et Grossistes

Poignée de Guidon
Bloc-Pédales
Bouchon de Guidon
Ruban de Guidon

Guidoplastic S.L.P

Société LYON-PLASTIC
Rue des Moulins – DIJON

REPRÉSENTANTS :
pour la France : DANIS Frères
49, rue Wattignies, PARIS
pour l’Afrique du Nord : CORIAT
40, rue de Vienne, ORAN

PUB. S.O.S.P.

[A full-page advertisement. The headline runs across the top in a hand-lettered script, then “en MATIÈRE PLASTIQUE” in heavy sans serif capitals set on rising curves and the initials “S.L.P” in very large black capitals with round dots between them; two target-like dots and a stack of the three qualities in capitals follow. At the right, against a panel of fine vertical rules, bold engraved drawings of the products, each with a hand-lettered caption: a handlebar grip with a checkered surface and an open, mesh-patterned end; a fluted, six-sided pedal block; a handlebar end plug; and a roll of handlebar tape lettered “Guidoplastic S.L.P” around its edge, with a loose length of tape unrolled in a ribbon across the foot. A heavy black band at the foot frames a white panel with the firm’s name, address and representatives in roman, open (outline) capitals and italic, split by a vertical rule. Agency mark “PUB. S.O.S.P.” set vertically in small italic capitals at the left edge. Type from the reverse of the leaf shows through the paper.]

[This advertisement shares page 88 of L’Officiel du cycle with advertisements for Beaussuzet and Brooks, each held here as its own record, and one for Celliosprint enamel.]