Simsac 1952 Advertisement — Saddlebags for Bicycles, Cyclomoteurs and Motorcycles

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TOUTES SACOCHES
Vélos – Cyclomoteurs – Motos
Type spécial pour Mobylette

Articles de Sports – Voyages – Ecoliers

TROUSSES D’OUTILLAGE
Automobiles – Motos – Scooters

Gilet peau spécial pour motocycliste
Tous modèles sur demande

Utilisation de cuir, toiles et produits vinyliques

S.I.M.S.A.C.
SURY-LE-COMTAL (Loire) — Tél. 43

[An upright advertisement in text only, set in black inside a double rule of one thick and one thin line. There is no drawing. The head is set in heavy fat-face roman capitals, the two lines under it in a bold roman of decreasing size with the three classes of machine divided by hyphens, and a lighter outlined roman carries the line of goods below. A short wavy flourish of three strokes divides the panel at the middle and again above the foot. The second head repeats the pattern, a fat-face line of capitals over a bold line naming three classes of vehicle. Two lines in a light sans-serif follow, then one line of italic roman. The trade name is set across the foot in very large bold roman capitals with a period after each letter, and the last line carries the town and department at the left and the telephone number at the right in small capitals and lower case. No signature or agency mark is present.]

[This advertisement shares page 156 of L’Officiel du cycle with an advertisement for Éclair, held here as its own record, and others for the Terry saddles for motor machines and Increvex puncture liquid.]