Simplex 1960 Advertisement — Juyrecord; Ambrosio and Pivo; Calling Helyett U-K Riders!

[A black-and-white page with the winged Simplex badge at the upper left, text columns, a checkered-border panel at the upper right, and a large drawing of a Pivo handlebar stem and its clamp at the lower right.]
SIMPLEX
JUYRECORD
The latest SIMPLEX racing gear is the “JUYRECORD.” It was tested with great success in last year’s Tour de France and the Giro d’Italia, and created a great impression.
Some interesting news in this connection is that the former champion, Fiorenzo Magni (a worthy rival of the late Fausto Coppi) will be back in competition this season—as a Directeur Sportif. He will be directing the MAGNI team of road racers, whose bicycles will be equipped with the JUYRECORD gear and STRONGLIGHT Super 57.
By the time this issue is published we hope to have stocks of the JUYRECORD for sale in Great Britain. The price is 115/-. A lot of money . . . Yes; but the materials used are “special” all the way, and cost two to three times more than the cheaper metals.
In the meantime, you can see the JUYRECORD at those dealers stocking FALCON cycles. The gear is fitted to their SAN REMO model.
CALLING HELYETT “U-K” RIDERS!
Just to show that we do not forget “our boys,” we agree to supply one JUYRECORD to the owners of a Helyett H-57-UK frame at list price less 10%. This offer is open until 15th April, 1960, only. If you are a Helyett man, apply to us through your Helyett agent.
★
EVIAN (GB) LTD.
LE DERAILLEUR SIMPLEX LTD.
HELYETT CYCLES LTD.
9, DRAPERS GARDENS, LONDON, E.C.2
AMBROSIO AND PIVO
Long ago a French philosopher called BURIDAN made a study. He got a well-fed mule and placed it half-way between two tempting “foods” of a different nature. The poor animal got hungrier and hungrier and could not decide which side to start with. The moral is that some humans also have a tendency to hesitate and cannot make up their minds.
When it comes to products, some cyclists show an uncanny sense of selection, others end up with the wrong product.
Well, the choice between AMBROSIO and PIVO must be a difficult one. Both are Tops. Let’s see if we can guide you. If you are a “steel only” boy for stems, then your choice is easy, the PIVO XB.2 is made for you ! If you are a DURAL only voter, then the AMBROSIO “CHAMPION” in Forged Dural is just the job for you. Incidentally, both these units are unbreakable in use (steam rollers excluded) !
PIVO
PIVO