Simplex 1952 Advertisement — Visitors to the Salon approve the Guidonstop Simplex, a high-safety braking system

— Page 1 —
AU SALON DU CYCLE

DE NOMBREUX VISITEURS
— ONT CONSACRÉ LE —

GUIDONSTOP SIMPLEX
(Système de freinage de haute sécurité)

C’EST UNE PRODUCTION
—— DU DÉRAILLEUR ——

SIMPLEX
LJ

Champion de France 1952

DIJON L. JUY PARIS

[A ruled text advertisement in black and white, closed by a heavy black bar across the top and another across the foot, with thin rules down the sides. “AU SALON DU CYCLE” spans the head in large spaced light sans-serif capitals; below it “DE NOMBREUX VISITEURS” and “ONT CONSACRÉ LE”, the latter between short dashes, are in lighter italic capitals. “GUIDONSTOP SIMPLEX” is set in very large tall condensed capitals across the full width, with “(Système de freinage de haute sécurité)” in bold lowercase beneath it. Two more lines in bold italic capitals lead to a solid black plaque shaped like a broad downward-pointing shield, in which the name SIMPLEX is reversed to white: the initial S is drawn as a looping ribbon that carries a chain around two small round sprockets, the letters IMPLEX follow in tall roman capitals under a long horizontal bar, and a small white “LJ” monogram sits at the lower left of the S. Beneath the plaque “Champion de France 1952” is set in bold roman and underlined, and the foot carries “DIJON” at the left, “L. JUY” in large heavy capitals at the center and “PARIS” at the right. There are no figure drawings and no artist signature is visible.]

[This advertisement shares page 78 of L’Officiel du cycle with advertisements for Brasobloc and Reydel, each held here as its own record, and others for Sablé and Fostier.]