SIM October 1951 Advertisement — Precision Balls

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LES BILLES DE PRECISION

SIM

…en acier au chrome, forgées, trempées, rectifiées au 2/1000 mm, équipent les grandes marques françaises de cycles et motos : Alcyon, Automoto, Motobécane, Peugeot, Terrot, Vélosolex, etc.

Ste INDUSTRIELLE DE MECANIQUE
83, Chemin de St-Priest LYON
Teléphone : PAR. 75-44 (4 lignes)

SALON DU CYCLE – HALL DE LA MÉCANIQUE – Stand n° 107

[An advertisement in black and white without a ruled frame. “LES BILLES DE PRECISION” arches over the top in heavy condensed black capitals. Beneath the arch, a large sphere drawn as a polished steel ball, shaded with concentric lines, carries the monogram “SIM” in big three-dimensional block letters; across its top ride three small figures, a motorcyclist, a cyclist and a smaller cyclist, as if traveling over the globe. Columns of smaller highlighted balls descend each side of the advertisement down to the foot. The text paragraph sits below the sphere, and a black band at the foot carries the firm’s name and address in white; the Salon line runs beneath the band. No signature or agency mark.]

[This advertisement shares page 108 of L’Officiel du cycle with advertisements for L’Emboutissage Industriel, Solidex and Piat, each held here as its own record.]