Sido 1953 Advertisement — Leather saddlebags, with a photograph of a bag with two straps, Hall du Cycle stand 111

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SACOCHES CUIR

SIDO

Catalogue et prix sur demande à :

SIDO
53, Bd GUSTAVE-RICHARD
CHOLET (M.-et-L.). Tél 3.80

HALL DU CYCLE : Stand n° 111

[A full-panel advertisement printed in red and black on a light ground. The headline “SACOCHES CUIR” runs across the head, “SACOCHES” in light sans-serif capitals and “CUIR” in very heavy slanted capitals, both in red, with a thin red rule that starts above the first word and bends into a diagonal line running down the right side. A large red panel with rounded corners fills the middle. In it a halftone photograph, cut out in a white shape with clipped corners, shows a leather saddlebag seen from the front and the right: a square flap covers the top and is held by two straps with buckles, and the right side of the bag shows lacing. Near the lower right of the panel a small emblem reads “SIDO” in white capitals on a half-round plate above a handle drawn like a tool grip. Below the photograph the line “Catalogue et prix sur demande à :” is in white bold sans-serif on the red. At the foot the name “SIDO” is in large red slanted shaded letters, with the street address, town and telephone lines in red sans-serif capitals to its right, a red rule beneath, and the stand line centered under the rule. At the left edge of the red panel a tiny vertical mark, too small to read, stands near the lower left. No other signature is visible.]

[This advertisement shares page 152 of L’Officiel du cycle with advertisements for Mistral and Lyonnaise de Tresses et Lacets.]