Sido November 1952 Advertisement — Saddlebags, aprons and muffs for bicycles, cyclomoteurs and motorcycles

— Page 1 —
SACOCHES
TABLIERS
MANCHONS

SIDO

Pour l’Équipement des
VÉLOS, CYCLOMOTEURS, MOTOS

Spécialité de
SACOCHES CUIR

Catalogue sur
demande à
SIDO 53, Boulevard Gustave-Richard, CHOLET
(M.-et-L.)
Tél. 3.80

[A ruled advertisement in black and white, set in a thin rectangular border that is broken at the two sides where the line “VÉLOS, CYCLOMOTEURS, MOTOS” runs out to the edges. Three lines of heavy, widely spaced capitals, “SACOCHES”, “TABLIERS” and “MANCHONS”, head the panel. Below them the word “SIDO” in large, bold, rounded capitals is lettered across a thin-line drawing of a half-moon blade with a short wooden handle hanging from its center, drawn in outline with a little shading on the handle, like a saddler’s knife. A line in light, widely spaced type gives the equipment, with the words naming the three kinds of machine in bold italic capitals on the next line. Two solid black dots separate the lower statements: the bold line “Spécialité de” with “SACOCHES CUIR” in heavy capitals between them. At the lower left a catalog offer is set in small spaced italic, followed by “SIDO 53” in large bold type and the street address and town in lighter type, with the department and telephone number in small italic at the lower right. There is no artist signature and no agency mark.]

[This advertisement shares page 74 of L’Officiel du cycle with an advertisement for Nervar, held here as its own record, and others for Bowden and La Celliose.]