Shimano c.1974 Advertisement — Join the Bikecology Movement

[A black-and-white photograph of a smiling woman and man riding road bicycles on a grassy hilltop against a bright sky. At the lower left is a photograph of a Crane GS rear derailleur on a dark background.]
Join the Bikecology Movement
And what better way to get moving than with the best 10-Speed system around – the Shimano Dura-Ace line of light alloy component parts. Smooth performance and effortless operation have made Dura-Ace the most popular 10-Speed system in America.
When you choose a bicycle, be sure it’s equipped with Shimano parts, your guarantee of highest quality and dependability. Now the world’s largest producer of cycle components, Shimano has been perfecting the finest parts since 1921. If your bike doesn’t have a Shimano 10-Speed system, get one!
Get into the fun of bikecology!
Rear derailleur for bicycle,
CRANE GS
The finest quality touring model, made of all light alloy.
SHIMANO
If it bears the Shimano name – It’s your guarantee of strength, lightness and performance.
DERAILLEUR/LIGHT ALLOY HUB/SHIFTING LEVER/FRONT CHAINWHEEL/MULTI FREEWHEEL/CALIPER BRAKE
1133 Avenue of the Americas, New York, N.Y. 10036 Tel. 212-586-2350 SHIMANO AMERICAN CORPORATION