Shimano c.1977 Advertisement — The System. The Logical Way to Build a Better Bicycle

[Four black-and-white photographs in a grid: a crank set, shift levers and derailleurs; a brake lever, a center-pull brake and a hub; a freewheel with a long chain; and a cyclist in a jersey kneeling to adjust a road bicycle.]
THE SYSTEM.
Transmission:
600 / Rear derailleur
600 / Front derailleur
600 / Chainwheel
600 / Shifting levers
Suspension:
600 / Low flange hub
600 / Brake Lever
New 600 / Link-type, centerpull brake
Power:
New 600 / Rear freewheel
New 600 / Uniglide chain
UNIGLIDE
Maintenance:
It’s a part of our component system you can’t buy. Easy installation and serviceability are built into the entire 600 series.
SHIMANO 600 System Compo Series
THE LOGICAL WAY TO BUILD A BETTER BICYCLE.
A serious cyclist selects components carefully to build in the look and performance of a champion. Shimano builds the 600 series to make that task simple. Examine it closely, the 600 series is a complete component system… created for discerning riders to transform their bicycles into true club racers.
For 1977 the 600 series introduces the revolutionary Uniglide chain, the first bicycle chain designed to improve shifting. Specially contoured, widened links make the Uniglide 600 the only chain that can provide smoother, faster and quieter shifts… and eliminate over-shifting. Unique and complete, that’s the beauty of the 600 series. Finely crafted, innovative cycling components to improve the breed. And that’s what it’s all about.
SHIMANO
We make the parts that make the bike.