Selatex May 1952 Advertisement — Selatex sponge-rubber saddle cushions for bicycles, motorcycles, scooters and cyclomoteurs, with cyclists on a country road

— Page 1 —
ASSIS…
comme dans un fauteuil

AVEC LES FAMEUX
COUSSINS DE SELLES
EN CAOUTCHOUC SPONGIEUX

VÉLOS
MOTOS
SCOOTERS
CYCLOMOTEURS

SELATEX

TEL
MIR 74-58

COUSSINS SPONGIEUX ALVÉOLÉS
SELATEX

160 Avue DE VERSAILLES · PARIS la mousse de pur latex

[A ruled advertisement in black and white. A black wedge across the head carries the headline in white brush script, “ASSIS…” in slanted capitals above “comme dans un fauteuil” in lowercase script, and a speed-line edge rises to the right. Beneath it the offer is set in spaced thin sans-serif capitals, and a column of slanted heavy capitals at the left lists the vehicles. “SELATEX” stands in large heavy sans-serif capitals at the center. At the lower left a line drawing shows a country road with a tree and a milestone: a woman in a patterned blouse rides a bicycle, a second woman raises one hand from another bicycle, a man cycles away in the background, a man in a helmet rides a motorcycle, and a man rides a small scooter, all drawn in loose pen lines. At the right a large halftone photograph shows a saddle seen from the side with a honeycomb-pattern cushion of hexagonal cells fitted over its rear. Beneath the photograph a telephone number is lettered in open capitals, and below it a black panel reads “COUSSINS SPONGIEUX ALVÉOLÉS” in white condensed capitals above the name “SELATEX” in a white hexagonal outline. A black band runs along the foot with the address in white capitals at the left and the slogan in white script at the right. No artist signature is visible. A strip of green from the adjoining page edge shows at the left.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for G. Ballandras and Infra-Rouges par le Gaz de la Rue.]