Selatex November 1951 Advertisement — Latex Foam Saddle Cushions

— Page 1 —
ASSIS…
comme dans un fauteuil

AVEC LES FAMEUX
COUSSINS DE SELLES
EN CAOUTCHOUC SPONGIEUX
SELATEX

VÉLOS
MOTOS
SCOOTERS
CYCLOMOTEURS

TÉL
MIR. 74-58

COUSSINS SPONGIEUX ALVÉOLÉS
SELATEX

160 Avue DE VERSAILLES – PARIS
la mousse de pur latex

[A full-panel advertisement in black and white. A black wedge across the upper left and top, edged by a curving diagonal, carries the headline in cream brush script, “ASSIS…” in slanting capitals above “comme dans un fauteuil”. The product claim and the name “SELATEX” are set in spaced sans-serif capitals at the right, and four lines of italic capitals at the left list the vehicles. A halftone photograph at the right shows a saddle from behind with a section cut away to expose a honeycomb of hexagonal cells in the cushion. A line drawing at the lower left shows a country road with a tree and a milestone, where a woman waves from a bicycle, a man rides a bicycle behind her, a woman on a bicycle and a man on a motorcycle ride in the foreground and a man on a scooter follows. A black panel at the lower right holds the second brand name in cream capitals inside a hexagon outline, with a line above it. The address runs along a black bar at the foot beside a slogan in script. No signature or agency mark is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with an advertisement for F. Durand, held here as its own record, and one for AC spark plugs.]