Schwinn 1960 Advertisement — 10 Speed Gears! The World’s Finest Bikes

[A color illustration of a large gold ten speed Schwinn Continental with black callout labels, a group of waving boys at the upper right, the blue Racer and the Varsity below it, three Schwinn favorites along the bottom, and a coupon form at the lower right.]
THE MOST EXCITING BIKES…THE MOST AMAZING BIKES YOU’VE EVER SEEN! NOW AT YOUR SCHWINN DEALER’S!
10 SPEED GEARS!
Schwinn
THE WORLD’S FINEST BIKES!
10 speed Derailleur. 52 to 94 gear. Doublefrontsprocket. 5 cog rear.
Road racing saddle. Genuine leather . . . Racing type pedals.
Schwinn radiant colors. Coppertone, red, blue, green, or black.
Racing handlebars. Aluminum, taped . . . with hooded brake levers.
27″ x 1¼” High speed road racing wheels. Duraluminum hubs.
High pressure road racing tires. Gum side.
NEW!
SCHWINN 10 SPEED “CONTINENTAL”
The finest sports equipment you’ve ever seen. The first really new bicycle in years. Rides so smoothly, so fast, so responsively, that you’ll have to ride it to believe it. Smooth action gearshift gives you 10 gear combinations for every riding situation.
Also available in Tourist model with standard handlebars, fenders, and tourist saddle.
$86.95 EASY TERMS
NEW!
SCHWINN 8 SPEED VARSITY
Another all-new model from Schwinn. Features 8-speed Derailleur gear. Double front sprocket. 4 cog rear. Sturdy 26″ x 1¼” tourist tires for smoothest, fastest ride under all conditions. Quick acting hand brakes and many, many more outstanding Schwinn features.
8 SPEEDS!
$69.95 EASY TERMS
NEW!
SCHWINN 3 SPEED RACER
Three speed gearshift and lightweight styling make the Schwinn Racer a standout buy at a low price. Front and rear hand brakes and a wide choice of brilliant colors.
3 SPEEDS!
$56.95 EASY TERMS
Find Your Schwinn Dealers In The Yellow Pages
ALL PRICES SLIGHTLY HIGHER WEST AND SOUTH
SCHWINN FAVORITES . . . FAMOUS THE WORLD OVER!
SCHWINN JAGUAR . . The bike with everything. Tank, horn, headlight, two carriers, hand brakes, 3-speed gear, and much more $84.95
SCHWINN CORVETTE . . The most popular bike…hand brakes, 3-speed gear shift, carrier and headlight . . . . . . . . . . . . $76.95
SCHWINN TORNADO . . Tops in rugged construction. Bright baked-on enamel finishes. Schwinn quality throughout . . . . . . . . . . . . . . . . . . . $41.95
OVER 50 OTHER SCHWINN BIKES TO CHOOSE FROM!
FREE! SEND COUPON NOW!
Big 32-page book of bike thrills, famous rides, how bikes are made, and the famous Schwinn bikes. All in COLOR!
ARNOLD, SCHWINN & COMPANY
1704 N. KILDARE AVE., CHICAGO 39, ILL.
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